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SEO Trends in 2020 | 5 Effective SEO Trends For 2020

1.SEO trends in 2020– First is to have a secure website with a security certificate. If you don’t have an SSL certificate on your website then it will be a disadvantage with regards to the rankings. But in 2020 essentially Google at some point will most likely stop ranking websites that are not secure. So what is a secure website and what is an SSL certificate? So essentially what it is is a third-party organization that is certifying that the information on your website is secure and that the information is encrypted for your users.
So to actually get an SSL or security certificate it’s simple and you can actually get a free one from organizations like open SSL. So once you do this what will happen is that your URLs will begin with HTTPS instead of HTTP. This ensures your website is secure and it increases trust with your users so there have been advances exponentially with regards to site security and this will continue to advance in the future and it will be more simple as time goes on. But for right now having a secure website HTTP with a security certificate is mandatory for 2020.
2. So the trend we are going to discuss today is nothing new its artificial intelligence or AI search engines like Google and Bing have been investing a tremendous amount of resources. In that new technology and we’ve seen the impacts of such this year especially. if we take into account some recent Google updates such as BIRT which was focused on natural language processing the thing about these kinds of an update is that we can’t really build strategies around them but we need to adapt for them. We can’t really counter natural language processing we need to adapt our content and our strategies in order to continue providing relevant content to our users.

3. We need to have an emphasis on structured data and creating content for your websites so in 2020. Google’s going to be facing more search market competition than they’ve seen really in over a decade. We see that Amazon Alexa holds nearly double the market share in smart home speakers that Google home does and although still very small in absolute terms.

So the reality is that Google’s competitive advantage no longer strictly lies in the accuracy and quality of its search results. But more so in the user experience that they’re able to bring to the table and especially as users move more and more onto mobile devices they become more and more impatient so what this means is Google. They want to keep their user base happy they want to provide an experience that is the as little amount of as few clicks as possible and what this essentially means is Google. They figured out a way to do this they take the short summary that describes the answer that users are looking for and they place it right there on the search engine result page.