Market Research Future (MRFR) assessed the global Feminine Hygiene Market 2021 for the review tenure till 2024. As per MRFR study, the global market of feminine hygiene market can rise at 7.2% and churn-up revenue of around USD 21.96 Bn by 2024.
Drivers and Restrains Impacting Feminine Hygiene Market
The global feminine hygiene market expansion is likely to be driven by increase in disposable income of people in the middle-class population across different countries. The introduction of cost-effective feminine hygiene products and surge in the awareness about female health and hygiene solutions ae other causes that are expected to support the upsurge of feminine hygiene market over the forecast period. Moreover, the launch of programs to promote awarness about feminine hygiene by reputed companies can add momentum to the feminine hygiene market rise. For example, Procter & Gamble (P&G), an American MNC company dealing in consumer goods, have has been conducting a program across schools in India to educate girls about mensuration cycle and the need for maintaining proper sanitary hygiene.
With the growing awarness about the need for menstrual hygiene, the demand for products, such as, panty liners, sanitary napkins, and tampons among other is observed to increase across developing countries, which, in turn, can promote the feminine hygiene market on a global scale.
Despite such potential drivers, the increase in number of feminine hygiene product is also creating new cases of allergy, which, in turn, is expected to hinder the rise of global feminine hygiene market over the evaluation period. However, the slow-down of the feminine hygiene market is likely to be eliminated by the adoption of strategic collaborations and product launches by reputed companies in dealing in feminine hygiene solutions. Moreover, the availability of organic pads and tampons can provide thrust to the feminine hygiene market upsurge.
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Segment Analysis of Feminine Hygiene Market
The segment study of the global market of feminine hygiene is based on distribution channel and product type.
The product type-based segments of the feminine hygiene market are sanitary napkins or pads, feminine hygiene wash, tampons, menstrual cups, and panty liners. The segment of sanitary napkins or pads is expected to hold the highest share of the global market owing to the increasing high adoption of such solutions across all regions. The segment of tampons is likely to thrive at a high pace owing to surging awareness about health benefits of using tampons among women, boosting their adoption among female athletes.
The distribution channel-based segments of the feminine hygiene market are online retail stores, supermarket and department stores, and retail pharmacies among others. Maximum sales of feminine hygiene products are sold from department stores and supermarkets, thus their segments are expected to acquire the largest share of the overall market. A large portion of the female population tends to purchase sanitary items with household items that can add to the feminine hygiene market.
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Regional Assessment of Feminine Hygiene Market
The regional analysis of the feminine hygiene market is done across the Americas, Asia Pacific, the Middle East Asia and Africa, and Europe.
In Asia Pacific, the feminine hygiene market can thrive as the disposable income of the people with lower income, across population dense region in APAC, adopting feminine hygiene solutions. The surge in sales of high-quality hygiene products due to shift in preference of women can prompt the regional market surge. The active promotion of feminine hygiene products by spreading awarness among people can prompt the APAC feminine hygiene market in the years ahead. Moreover, the indulgence of both government and the non-government organization in the promotion of organic feminine hygiene products can support the market rise across the review period.
In the Americas, the penetration of high-end products, such as; internal cleansers, tampons, and panty liners, among working women can support the market rise in the years ahead. The growing increasing demand for organic and biodegradable products among women is expected to improve the impetus of the feminine hygiene market over the analysis period, asserts MRFR findings.
Key Players in Feminine Hygiene Market
Procter and Gamble, Kimberly-Clark Corporation, Edgewell Personal Care, Lil-Lets Group Ltd, Unicharm Corporation, Johnson & Johnson, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Ontex International, and Natracare LLC are some top-notch companies that are functioning in the global feminine hygiene market that are profiled by MRFR in the latest report of the market.